It was the client that threw down the gauntlet at a review meeting. "Good English language coverage - but can you roll it out in southern Europe?" That was two years ago and looking back I now have a blueprint for thought leadership campaigns whatever the geographical region or language.Sometime I'll tell you how it's done. But for now just think about three similar articles - this one ran to five pages with images - in the space of six months in the key sector media. That's about Euro 10000 apiece in space equivalent to say nothing of profile building.
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